Bold Golf daringly executes their Miami drop from 4,151 miles away (or 6,685 km) with pinpoint accuracy

One of the things I always talk about is how Malbon Golf aligns all their drops with a location; marketing mixes with photos in those places, tweaking logos to match the style of a certain area. Bold Golf, almost as the name would suggest, went the complete opposite route, releasing today a collection inspired by Miami, but designed, formulated, and photographed only in Dublin. Instead of seeping the brand in the location, they have seeped the location in their brand, and it’s created a vibe that I have never encountered before, almost a stylistic take on what Miami can be to someone who may only remember flashing neon lights, or blinding sun beams bursting through a foggy window, or palm trees that seem to scratch the underside of the clouds. It’s almost like looking at Miami through a vividly bright dream.

Bold Golf has continued their tradition of smaller drops with intricate amounts of detail and design. Combining the cultures of Ireland and South Florida, the pieces draw from locations and landmarks around Miami, whether it’s Ocean Drive with its taps of teal or Coconut Grove with a pinch of pale pink. The most obvious example of this are the completely unique football jerseys, which take Miami vibes and colors and throw them across a European-style soccer kit. Matching white with teal and black with pink, it gives Miami sports team vibes without explicitly styling any part after them. With MIAMI emblazoned across the front, BG scripting on the right chest, and a badge with no other than the I-95 logo over the heart, possibly to denote your survival driving on that treacherous road, this unique shirt is the best representation of Bold Golf’s approach to their products. A perfect combination of detail, inspiration, and originality that takes familiar products and turns them into something completely new.

Alongside the jerseys are more traditional t-shirts, each style featuring the pink or turquoise in at least some way, whether it’s color of the Miami font or the hue of the convertible driving down Ocean Drive. They take the same motif of scripting MIAMI in all caps, while also layering the Bold Golf logo over it, contrasting the very cut and clean MIAMI font with the eclectic, idiosyncratic font of Bold Golf. For those rare days where it drops below 70 degrees (like today, funnily enough) they’ve included jackets and windbreakers as well. The full zip collared jacket is a cool design that I usually only see in elevated streetwear brands like Kith or Aime Leon D’ore, and not something I have seen in golf, but with the light fabric and just the right amount of bagginess, it seems like the perfect swinging companion. Releasing in a stark black and a turquoise, a turquoise deeper than the ones used on the t-shirt, it also has MIAMI scripted in a scratchier, bolder font more akin to the BG logo. The windbreaker, collarless yet with a soccer jersey inspired neckline and stitching, has a really nice collapsing fit, and the material seems like probably the best suited for Miami golf. A perfect mix of weather resistance and lightness in the material. Also comes in both black and deep turquoise. These small design choices, as well as no fear when it comes to combining certain styles and colors, or font choices, or even logo placement, set this collection a step apart from most other golf collections I see. Instead of chasing ubiquity, Bold Golf is championing an artistic form of chaos.

With all the detail and vision put into these clothing, it is a big surprise that they are not the nicest part of the collection. That is not to say anything bad about the clothing in the slightest, but to say how unbelievably good the golf bags are. Each one, in name, design, and color, draws from very stark, very different locations in Miami. Whereas the Wynwood Walls bag has the cool teal on black, the Little Havana has the louder and poppier black with pale pink. South Beach puts on the classic Vice scheme into full effect, blue accents on pink all over, palm trees on the stitching. As Ocean Drive sits within South Beach, that bag is the inverse, putting the pink onto the blue, bringing the attention from the rosey abodes of South Beach to the dazzling azure of the Atlantic next door. The crown jewel of this collection obviously has to be the 305 vintage bag, the only time in this whole collection that 305 is used, and for good reason. Backing away from the Vice color scheme, Bold Golf turns their attention to a more distant brand of teal and orange, one that represents something a bit more fishy. This bag is covered all over in Dolphins teal, while the white and orange accents come from the Marino jersey stitched straight into the bag itself. Talk about infusing your products with culture. This continues Bold Golf’s tradition of releasing 1 of 1 bags in conjunction with an artist, and the retro inspiration helps continue the motif of Miami as a neonic, ocean hued dreamscape. They really aren’t that far away from the truth.

Bold Golf could’ve chosen any city in the world. They could’ve done what everyone else did with Miami and make polos with vice colors, or flamingos. But they didn’t. They took Miami and disassembled it, taking certain parts and giving it a certain color, or a certain vibe. And they are not right, and not wrong. The subjectivity of this collection is something that I think helps draw the consumer in. It’s not exactly Miami, not exactly Irish, not exactly streetwear and not exactly golfwear. Bold Golf bravely took Miami’s colors, locations, and vibes to use as inspiration, not the city itself, leading to the creation of an entirely new type of style. I hope this is something Bold Golf doubles down on. Their interpretation and subsequent reimagining of my city is welcoming and important, especially because of the obvious respect and care taken when creating these pieces. It shows not just in their creation, but in their design, staying as faithful to the city as they want to be while also remaining wholly their own. I would love to see this approach taken with other cities, or countries, allowing BG to experiment with styles and colors they otherwise would never use. I commend the brand a lot, to go so experimental and idiosyncratic in just their second ever drop. But, they’ve succeeded, and showed the world that they are serious when it comes to thoughtful, original designs, something that is slowly becoming rarer to see. Cheers to Bold Golf for championing the harder, more unique side, when they could have easily gone the easy route and slapped a palm tree on a pink polo. Their dedication to reimagining one of the most well known places on Earth is valiant, and should not go off without the fanfare it deserves. For those in places around the globe, wear these pieces knowing that it holds parts of Miami you don’t usually find outside of it. For those in Miami, you will appreciate the creative license Bold Golf applied to this collection, fusing cultures not usually mixed. For Bold Golf; we can’t wait to see where you go next.