Here we go, Tiger.

As I’ve talked about a couple of times, Sun Day Red is a brand that is on the right track; unfortunately, their track does not branch out quite often, and while it always holds close it’s core values, these values do not allow the brand to stand out to it’s fullest potential. Right now, SDR sits on three main factors; quality, refinement, and Tiger’s use case. The brand sits in a niche where premium materials and branding is used to visually denote the brand from others, leaving a smaller amount of patterns, designs, and logos than other companies. While I understand where Sun Day Red wants to be in the golf space, and they’ve done a good job of positioning themselves there already. But, I believe that there is a large hole in the company in that they not only have Tiger’s physical golfing history as a reference, but his visual history as well. The best SDR polo (in my opinion) and one of the only ones to sell out really fast (objectively) was the red, white, and blue striped polo Cypress ‘92 polo that was a modern take on one of the polos Tiger wore during his amateur days. Now, they’ve finally returned to this idea with maybe the most iconic young Tiger look of all time, referencing his ‘94 U.S. Amateur win.

The brand’s premium materials and polished branding effortlessly translate from nondescript polos to ones with stories, and history, and soul. It’s a testament to the fact that these designs, these iconic images of Tiger, are not just remembered so fondly, but are still sought after today. Sun Day Red has the blessing of being able to associate Tiger with any part of their business. Obviously, there are some designs and potentially even colors that SDR can’t touch because it was a Nike product. And, SDR has been able to find success so far in releasing high quality clothes that were created for and by Tiger. But, I do think that they are still not capitalizing enough on the making the outward design of the polo reminiscent of Tiger as well. As I’ve said before, what’s really cool about these two unique SDR drops, the ones based on his amateur clothes, is that you know exactly what it is from looking at it. A lot of Sun Day Red flies under the radar, with their minimal branding (or sometimes lack of it entirely) and sometimes generic colors. While there is no questioning the quality, the nondescript nature of most of the SDR collection is not allowing it to obtain the level it can reach in this market. To this day, the best things to come out of SDR are the most unique pieces, like the ball markers, the shoes, the spring collection, and of course, the clothes based on Tiger’s old scripting. On materials and branding alone, Sun Day Red is slowly but surely moving towards being ubiquitously associated with a luxury golf brand suitable for any weather, season or club. But, their items with looks based on the Big Cat, not just feel, is a complete Tiger Slam every single time.

The classic colorblocking makes an appearance in two other colors other than the classic peach.

Shop the collection here.